Havaianas
1962
The Birth of Havaianas
The first pair of Havaianas was born in 1962. It was inspired by the Zori, typical Japanese sandals made of fabric straps and rice straw soles. It is for this reason that the foot-bed of all Havaianas have a textured rice pattern, one of its many unmistakable features.
1970
The Creation of Great Slogans
Would you believe that even in those days people were already trying to copy Havaianas? The famous slogan – "Havaianas. The real ones" – was launched. One just needs to hear the sentence, "They don't lose their shape, don't smell and the straps don't get loose" to remember the commercials starring comedian Chico Anysio during the 70's and 80's.
1990
"Havaianas. Everyone Wears Them."
Havaianas communication undergoes a great change. Famous people such as Malu Mader, Bebeto, Hortência and Luana Piovani were showing their feet on TV. It was true: everyone wore Havaianas. In magazines, the colour explosion and fun images found on the adverts conveyed Havaianas' upbeat mood.
1994
The trend of turning the Havaianas white side downwards, leaving the coloured part up, created sandals that seemed to have just one colour. This was the inspiration for the launch of the Havaianas “Top”. Initially there were 8 different shades colouring the feet of Brazilians, nowadays the Havaianas Top rainbow features 20 different colours.
1997
Since the end of the 80's, Havaianas hasn't stopped creating fashion trends. New prints, colours and models – even for those who have just learned how to walk, such as Havaianas Baby!
1998
A new Havaianas model was created specially for the World Cup, featuring a small Brazilian flag on the strap. This model soon became an object of desire abroad.
2000
Havaianas spreads like wildfire abroad, from Hawaii to Australia, France and many other countries. Foreigners buy them where they can to take them home. The sandals were featured in articles in important magazines and newspapers worldwide as well as in some of the hippest shopping windows on the planet. Presently, they can be found in more than 60 countries.
2003
Since 2003, Havaianas has been a part of the Oscars, and exclusive models are given to the nominees every year.
2004
Diamonds are forever, and so are Havaianas. In 2004, a special edition was created in a partnership with jeweler H. Stern, featuring an 18 karat gold finish and encrusted with diamonds. A pair of sandals that is a jewel.
2006
Havaianas “Slim” was created to please women even more. The slimmer, more delicate straps became the talk of the town and have become a brand icon.
2007
A symbol of Brazilians' high spirits everywhere, Havaianas sets foot in the USA for good. It is the beginning of the brand's international expansion's second stage.
2008
Continuing to grow rapidly abroad, Havaianas establishes a presence in Europe. The chosen spot to house the brand and a team of several different nationalities was Madrid. Olé!
2009
The year starts with a big brand event, the opening of Espaço Havaianas in Sao Paulo. A store that offers everything Havaianas aficionados have always dreamed of: a complete line of sandals, exclusive products designed only for the international market, customization and new products.
Escapade stocks a comprehensive range of Havaianas from Baby through to large Adult sizes in a variety of patterns and styles.
Our Havaiana range
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